SURVEY RESPONDENTSDiscovered how users research for tattoos
USER TESTSRefined intake questions to user expectations
NEW DESIGN STYLETested new skeuomorphic design style
COMPETITOR SITES RESEARCHED
- Conducted Comparative Analyses
- Created Landscape Matrix for stakeholders
SCREENER SURVEY RESPONDENTS
- Sought a diverse group of online monthly gamers
- Interviewed 8 users to learn about their gaming needs
SCREENS
- Prioritized minimum number of screens
- Streamlined features to differentiate from competitors
We modeled our functional design from the simplicity of Zocdoc:They providing a valuable service of quickly matching a user's needs and preferences with a qualified professional. Interviewees responded positively to the clarity of the search parameters and filtered results.
We took aesthetic inspiration from a "new skeuomorphic" or "neuomorphic" design style:This was done to create a simpler interface that felt modern and trustworthy, as interviewees cited trustworthiness as a concern with service-matching websites.
Test users appreciated this design and found it tactile and enjoyable to interact with.
Problem
Test users were confused about the purpose of the website (ie. "Be The Artist"), and what they had to do to find the appropriate form to fill out.
Solution
Provided a clearer description of the services up front (ie. "Find the Tattooist For You"), leading directly a prompt for the user to begin filling out their details and needs to facilitate their search.
ProblemIntake form was often ambiguous, or had limited options for what users were looking to specify in their design ideas.
SolutionWe asked users to rank their priority of what their criteria was for a tattooist, and designed with that order in mind. We also crowd-sourced popular tattoo styles and terminology to ensure we were speaking the language of people who were interested.
ProblemOriginal website was not properly responsive, resizing landscape-oriented imagery into a vertical scroll that again left users without a course of action.
SolutionNew design immediately prompts user to begin using the website service and providing immediate value for their search needs.
ProblemDifferent test users had varying levels of tattoo terminology knowledge and occasionally needed help.
SolutionDesigned hover-over "info bites" that provided visual examples and text explanations of different tattoo styles.
Problem
After a paired gaming session, competitor apps don’t have a way to gauge whether the experience was enjoyable or not, nor was there a way to acknowledge or compliment your fellow player.
Solution
Added a quick and optional evaluation screen to help refine the app’s algorithm, as well as the option to endorse your matched player for how they played, which encourages supportive social spaces.
“If I was completely new to a place, and I was looking for an artist, it would be so daunting. Having a resource like this could be so helpful. This is nice because it could be a way to aggregate and hone in on what you’re searching for, rather than scrolling blind through Instagram and Google hoping for something that matches what you’re looking for.”
- Test User, commenting on the value of the prototype
Simple and straightforward design is the best (and hardest) solution.
If you like what you see and want to work together, get in touch!
richard.l.lam@gmail.com
< Previous Project